Fi - The Interactive Firm: Alkoholprofilen

For this project, Swedish advertising agency Forsman & Bodenfors wanted to team up with Fi. The online test has existed since 2002 but needed a new fresh look, better IA and super performance. One important factor was also to allow public access to the questionnaire by a 3rd party vendor such as alcohol researchers around the world, and portability across multiple platforms.

Fi created an API (Application Programming Interface) which can be customizable by the client. You can read more about the technique on Kontain. The entire application is made in HTML, using Javascript and AJAX.

Fi built the Javascript and PHP framework from the ground up, which allowed the team to easily expand on the application, and embed it's components in 3rd party websites such as Facebook and blogs.

With a vastly diverse audience in mind Fi approached the design challenge by developing an instantly enjoyable and universally accessible look. In close collaboration with Forsman Bodenfors we achieved our goal of wrapping a serious topic into a playful and easy to use packaging to better help the user discover more about their personal drinking habits. For both us and hopefully most of the end users the result sometimes provided some eye opening insights.