Fi - The Interactive Firm: National Geographic Events

The main goal was to design the umbrella site to clearly convey, compliment and present the National Geographic (NG) brand successfully. Together, Fi and NG created an easy-to-use interface to inspire people to experience NG's outstanding exhibits, films and events in person.

Features

The Events site creates a one-stop-shop for users to easily explore and book tickets to NG Events and Exhibits. Fi designed the site in such a way to compliment NG's overall marketing strategy to effectively increase ticket sales, event attendance, site traffic and B2B activities.

We set out to create a sophisticated design featuring classic typography and a rich, powerful color palette to both target the mature, well-cultured audience and compliment NG’s world-renowned brand. On the development end, this visual approach and Search Engine Optimization requirements paired perfectly with the need for the page to be HTML friendly.

NG is famous for their amazing photos and content, which made it a requirement for us to develop a site which functions as a non-competing showcase. Our usability experts helped ensure that the clean feel and seamless execution really let the superb content shine.