Fi - The Interactive Firm: HTC Sense

Over the past couple of months Fi has been working very closely with HTC to allow their users to experience HTC Sense in a fun and interactive way. HTC Sense is an experience exclusive to HTC products that is designed around little insightful ideas. Ideas that seem so simple... you think "why hasn't anyone else thought of that"?

HTC loyalists and newcomers alike will recognize the value and innovation in the features of HTC Sense, which are available in HTC handsets from major carriers across the globe.

The Concept

Fi has had the pleasure of working closely with HTC as their agency of record to create a truly remarkable platform for visitors to explore all the intuitive features that make up HTC Sense.

Fi’s goal was to connect the user to the technology on a personal level, educate users on how these intuitive features will make your life easier, and allow the user to experience these innovative features in surprising and playful ways. The key goal of these interactive stories is to get users engaged in these real-life scenarios.

Fi translated the HTC Sense features into six beautifully illustrated animated stories, with each story following the same simple formula: examine a common problem with conventional phones, and unveil HTC’s unique solution.

About the Project

Users visiting the HTC Sense page are immersed in an interactive world that weaves together real-world scenarios for which various HTC Sense features have been developed. Each of the stories paints a picture of a specific problem faced by users of mobile phones, and then it introduces the HTC Sense feature that addresses the problem with an innovative and elegant solution.

The HTC Sense global view (an interactive playful world where the user can move and pick from different stories to experience) sets the stage for a real-life scenario. Users can physically interact with all these HTC Sense features through their mouse-cursor.

One of the stories Fi created takes place on a busy street corner. The street is a relatively loud place and sometimes your phone rings while it’s resting comfortably in your pocket, making you miss a call unnecessarily. With HTC Sense, your phone will ring louder in your pocket than it does when it’s outside of your pocket, allowing you to never miss a call again.

The HTC Sense features users are able to interact with range from an intuitive GPS multi-tasking feature (which enables you to take a call on a “zero wait” map that is installed natively on the phone) to a phone that is perfectly in tune with its environment (a phone that knows to ring louder when it is in a place you wont be able to hear it) to a phone that goes to silent as soon as you flip it over (making sure you will never have an embarrassing moment fumbling around trying to turn off a phone that went off at an inopportune moment).

Most of the features utilize cutting edge software and hardware to deliver all of these amazing features. Fi created similar innovative features in the digital space to personally involve the user in every HTC Sense feature they are experiencing.

The Result

Overall, this project managed to deliver a rich educational experience where the user fully understands each feature as well as its practical use. Fi’s efforts resulted in a well-designed, fun and educational site where users will want to explore what HTC Sense is all about. The digital HTC Sense experience gives users the opportunity to playfully navigate and learn all about HTC Sense and the features it offers.