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- August 27, 2012
- Huge Brands & Breakthrough Projects in 2012
- August 14, 2012
- Google Ramayana wins FWA Site of the Day
- July 16, 2012
Pogo reshapes the convention of the term 'web browser'. This new desktop application challenges the limits of 2D space by presenting a 3D browsing experience that is literally in a different dimension.
Fi concepted, tested and designed features for Pogo, including visual tabbed browsing which allows the user to store and organize tabs as collections, including their history and search results.
Pogo also integrates dynamic bookmarking and customized homepage creation using Pogo's Springboard. Users further their browsing experience with Pogo's custom search feature which organizes results in a 3D format.
The Pogo product name and logo, as well its promotional microsite, was developed by Fi to complement the rebranding of at&t. Soothing Prussian blue and refined traditional browser elements embody this effort.
A collection of components from AT&T Pogo Browser
April 5, 2008
"Working on the at&t Pogo project was an amazing exercise in analyzing and shaping the user experience of web browsing from a different perspective."
Sci-Fi Double Bill
Creating a 3D environment without any previous benchmarks required some serious research, including a Saturday company double-feature of The Matrix and Minority Report.