How Fi and Nickelodeon
Brought the Choice to the Kids
When the #1 entertainment brand for kids approached Fi looking for an iOS application to support the 25th anniversary of their annual Kids' Choice Awards, we jumped at the chance
to play with them. Fi shares a healthy appreciation for many of their core brand attributes — irreverent, playful, surprising and innovative — so the match was clearly made in digital heaven.
What the kids are watching
Since its launch in 1979, Nickelodeon (aka Nick) has grown to become the most-watched television network by kids in the United States, and basic cable’s #1 network overall. For over a quarter century, they’ve hosted a star-studded event bringing kids closer to their favorite celebrities — The Nickelodeon Kids’ Choice Awards, also known as the KCA’s.
The biggest, baddest KCA's ever
This year, the mission was clear: Make this the biggest, baddest, best KCA’s ever! To best support this, we needed to create a rich and intuitive multimedia content browsing experience, nested within a platform that allowed for voting, and live streaming of the event… But it had to be FUN for kids 8-12, and continue to be fun and engaging throughout the 8-week buildup to the event.
With Will Smith lined up as this year’s host, Nick wanted to create a cross-platform concept centered on a secret-agent theme. So we set out to make every kid feel like a special agent, and an integral part of the KCA Team.
No one knows kids like Nickelodeon, so when we dug into their extensive market data and research we confirmed our hunch: Kids love games, especially when there's a sense of accomplishment and collaborative payoff, shared with other players. Now we knew that gamification of the app experience was critical to our core objectives, and we'd be looking to create a game that made every kid a super secret special agent. With the trademark green slime at the heart of the KCA experience, our approach revolved around a global kids effort to collect the most slime ever.
We’ve become so well-known for our HTML5 and web development, it’s worth mentioning our strong and growing mobile development Teams, fluent in several mobile platforms. This application was written for iOS in native Objective-C, and is fully compatible with iOS 4 and up.
When two organizations at the top of their game unite with a common goal, that's when the magic happens, and Fi is very proud to call Nickelodeon a close and trusted creative partner. Based on the usage data, glowing reviews, and five-star ratings, it's clear we hit the mark. Now bring on the slime!
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