In our approach to the experience we abandoned the traditional ecommerce site models for a more dynamic, interactive and app-like setup. We also decided to merge both apps and extensions into a
singular digital experience. We integrated navigation, interactive tiles, rating systems and user comments to let users switch between pages intuitively, and reshape traditional navigation bars.
When users click on apps, such as Angry Birds, at any place within the site, a large pop-up (super pop-up) will appear within the same page with an in-depth overview of the app's functions, technical
details, user reviews and related apps and content. Users can also scroll through thumbnails, videos and reviews from friends.