Icons are a quick, visual method for expressing ideas and communicating information. Iconography as a visual language serves us every day, helping to solve specific UX and design challenges in a succinct and effective manner.
Throughout our history, Fi has been known for creating clean, seamless design, punctuated by striking and effective iconography. We felt it was high time to give this work the Fi case study treatment. Please enjoy this compilation of our greatest hits.
Creating digital analogs of the classic wooden tiles from the board game spelled F-U-N for the design team.
Symbolizing hope and growth for the future, cake and candles were a simple way to bring awareness to a cause-worthy push that affects millions on an international level.
For the redesign of the gaming giant’s primary website, we created a set of specific pictograms for its new media homepage.
The most respected source in social media news asked us to envision how G+ Brand Pages could accommodate huge brands. Naturally the iconic Coke can and Starbucks cup were at the heart of the design.
Search is simple. But how it works? Not so much. These icons were specifically created as part of a project to explain search to a
This deep icon set was created to delight both football fans and gamers alike, mixing nostalgia and sheer love of the game.
The international casual clothing brand asked us to create simple iconic illustrations for the press section of
Our social sharing platform needed an icon set for brand identification and ease of use.
To mark the 150th anniversary of the American Civil War, we created an icon set to help navigate the data-rich infographics throughout The History Channel’s commemorative website.
These icons were created for the featured collection of apps curated by Google and presented in the Chrome Web Store.
We use icons internally too. Here are just a few.
This biotech giant needed intuitive icons displayed on its online shopping experience for easy user flow.
Here’s a set of flat vector-based icons that were used once upon a time as part of video assets and collaboration.
To complement this interactive drawing game’s warm look and feel, we created icons to match the brand’s playful and creative messaging.
For our own video solutions site, we created icons geared towards quick and easy functionality.
Here is an extensive collection of icons that represent just some of the projects we have worked on.