History

Fi History 1999 - 2010

Fi Now

Sometimes, the name “Fantasy Interactive” proved to be troublesome...

Find out why

Commarts Best Interactive of the Year – 2011

The Panamera Project has been a great success for all of us here at Fi. Taking home well deserved awards including an FWA, a Peoples choice award at the Webbys and now the Best Interactive of the Year by Commarts.

When working with Porsche, superior excellence was our goal and we had to exceed Porsche's expectations. It was our only option to give Porsche a digital experience that is truly reflective of its brand, heritage and products.

11 Years of Passion – 2010

After 11 years, the passion that started us is still growing as we expand with some of the most challenging and exciting projects to date, which are awarded to us by brand leaders and innovators like HTC.

2010 has been one of the most exciting years in Fi's history. Recently, HTC appointed Fi as their global digital agency of record and our Porsche work picked up the Webby for automotive. FOX and CNN joined the prestigious client list along with BBC and Land Rover.

Our popular social network, Kontain, saw growth after its exposure on most American news channels and a run on the front page of the NY Post. Following that social success our DearSteveJobs.com site saw more than half a million user submissions in 72hrs.

Among our existing clients, big brands like Aol, Atari, Burton, EA, IKEA, and Porsche have found reliability and comfort in our quality over quantity philosophy and continued success together.

Portal Success & Award-Winning Apps – 2009

Continuing our long-standing partnership with EA and EA Sports, one of our most impressive launches together came with the new EA portal. The beautiful Porsche Panamera got a sweet, interactive and award-winning welcome by Fi as part of our continued relationship with Porsche.

Some of our other successes in 2009 included Kontain Enterprise being further established and Kontain itself growing steadily with users from all over the world. Our game-loving employees almost keeled over when über-classic Atari came to Fi and asked for a make-over. We turned the Swedish government's request for an informational alcohol consumption tool into a fun, interactive application that teaches the user about his/her own alcohol habits. Disney and Evite got the star treatment in different projects, and Norway's oil industry enjoyed an award-winning application that celebrates 40 years of the importance and influence of oil.

World’s Best Agency Award & Kontain.com – 2008

In 2008, Fi ranked 3rd in Imagine Publishing’s list of most inspiring companies behind Apple (1st) and Pixar (2nd). Early on, Fi secured a wave of new clients, including Nintendo, DIRECTV, Electrolux, National Geographic, Porsche Germany, SAS and EA. In November, Fi’s own social media platform “Kontain” launched under alpha as Fi’s solution to combining community with the rich media Apple generation. Shortly after CNET would proclaim it as the “iPod of blogging”. In December, .net Magazine officially announced Fi as the Agency of the year 2008.

FWA Hall of Fame – 2007

After racking up 2 site of the years and multiple FWA awards for clients such as MTV, Time Warner Cable, Microsoft, Warner Bros, Life Magazine, Fi became the first inductee into the exclusive and prestigious FWA Hall of Fame.

Sweden’s Most Successful Private Company – 2006

Fi was delighted to take home the Supergasell Award, for being the most successful organically grown company in Sweden from 2003–2006. Our New York office began to grow rapidly to accommodate our new clients: MTV, NBC and AT&T.

Global Expansion – 2005

Fi spent 2004 traveling abroad every two months, to stay close to our 100% US-based clientele, which now included Ford and AOL. While Fi continued to grow in Stockholm, David quickly realized a second, US-based office was in order. The result – a sprawling two story loft in TriBeCa, which opened in New York City on July 27th, 2005.

Stockholm Established – 2003

Still on the move, Fi relocated to Stockholm in 2002, securing loyal clients Road Runner and Microsoft Xbox in the process. Up against multiple large, American based agencies, Fi won the contract for Road Runner's portal. The result was rr.com, the first portal built entirely in Flash; and fortunately, Fi’s second The FWA Site of the Year honor.

Starbreeze Strikes a Chord – 2001

In 2001, Fi moved once again to Uppsala, Sweden, closer to Stockholm. Sharing an office with a gaming company called Starbreeze Studios, Fi designed and developed their website which won The FWA Site of the Year award in 2001. We didn’t realize the significance of an FWA SOTY, until the phone began to ring more frequently.

Early Success From SiliconX – 1999

Fi began in Soderfors - a Swedish town one-mile wide with a population of 2343. There, David Hugh Martin sat down on his 128mb Dell and began building websites featuring funny pictures. Growing quickly, Fi expanded, opening an alternative internet cafe in the broadband connected Swedish village of Tierp in 2000 named “SiliconX”.

The team spent the rest of 1999 designing, exploring Flash, and eventually building a website for Fi’s first client.