Design Excellence

About Us

We are Fi

If you think about it, digital is a daily touchpoint in almost everyone’s lives. And for the most part, we rely on it... crave it, even. And when digital experiences surprise, delight, and simplify life for the end user, it’s a beautiful thing. That’s what Fi is, an agency producing beautiful digital experiences.

We established our reputation in design­-driven, Flash­-heavy websites almost fifteen years ago for early adopter brands like game company Starbreeze Studios and internet service provider Road Runner. Both sites would go on to be recipients of FWA Site of the Year in 2001 and 2003, respectively. We haven’t looked back since. We approach UX and creative strategy as if it really were rocket science.

We adapt well

Boutique. Nimble. Bespoke. Describe us as you please. The fact is we prefer to operate as a smaller agency compared to others despite our global footprints in New York and San Francisco. Our size allows us to stay ahead of the disruptions digital brings. And our clients understand the type of results they’ll get from us. We don’t just get the job done. We help fix the inherent problem.

Our philosophy

Since 1999, Fi’s core values have been rooted in creativity and leadership to match. Today our design­-driven business still remains our guiding principle. Fortunately, success is a side effect of our work. Our motto here is “Quality over quantity.”

Lasting impression

We are one of the most respected global creative agencies that help narrate digital stories for some of the best brands in the world. It’s no fantasy anymore. We are Fi.

Our Services


Experience design

Design is at the heart of Fi.
We are recognized as one of the industry’s most acclaimed global agencies in UX, visual and responsive design. We partner with brand clients like Google, Porsche and USA Today to create beautiful designs that inspire and delight.

Digital campaigns

By tapping into user insights and analytics, we streamline business requirement strategy across relevant touch points such as the Civil War site we created for The History Channel.
We work with our clients to re­imagine their online business and help reach new markets, discover new revenue streams and stand apart from others through digital innovation.

Content development

Content remains king.
Fi produces engaging content that is easily shared and socialized. Our 3D work with Porsche won us an Interactive of the Year title from CommArts. We offer video production, brand storytelling, motion graphics, animation, photography and brand content.


Fi helps brands succeed in the digital age. We help identify a brand’s narrative and evolve the messaging to target audiences to create advocacy and endorsement.


Product development

Fi’s history with award­-winning products, services and new ventures has created a standard of excellence in intuitive UX, beautiful design and inspiration. The products we help design today drive ROI for tomorrow’s business model. Check out the vibrant social community we created and developed for Porsche.

Social media

Fi bridges brands and fans together to create scalable engagement with full­-service offerings in campaign development, platform integrations (e.g. Facebook, Twitter, G+, etc.), custom social media management solutions, social tracking and reporting, social KPIs and analytics, and application development. Check out how Ducati aficionados embraced the motorcycle brand with our help.

Content strategy

We take a strategic approach to managing content as an asset with a quantifiable ROI. Our work with CNN, Nickelodeon and USA Today are testaments to this process. We craft holistic solutions to create a seamless user experience.

Search marketing

A successful digital campaign requires search performance to be competent and competitive. We help deliver ROI through SEM, SEO, usability and UI consulting, analytics and content development.


Emerging media

Fi’s award­-winning work in mobile and emerging platforms scales from sophisticated responsive app design and development of websites to tablet and mobile applications and gaming consoles. The iOS app we created for Nickelodeon Kids’ Choice Awards 2012 held top rank in the iTunes App Store for three weeks with solid five­-star reviews.

Digital installations

The retail experience turns virtual with Fi’s expertise in in­-store digital installations. Our work includes kiosks, touch­-screen interfaces and enhancing experiential marketing overall to new, innovative levels.

Web development

We established our reputation 15 years ago in game­-changing websites that made innovation real. Fi continues to create digital experiences that don’t just get the job done; we fix the underlying problem. See how we helped reimagine user behavior for USA Today.

Content management systems

We create bespoke solutions for simplicity and ease­-of­-use to help manage content. We can scale from off­-the­-shelf solutions to enterprise­-level custom configured systems.