Using HTML5, CSS3 and transitions, Fi built an app that allows Chrome users to access, watch and browse broadcast and online news content from 60 MINUTES in a way that’s richly engaging, informative and entertaining. The 60 MINUTES Chrome app features hard-hitting investigative reports, exclusive interviews, news segments and profiles from 60 MINUTES broadcasts, plus new original content from the 60 MINUTES online series 60MinutesOvertime.com.
We wanted to make 60 MINUTES news content easy to access, fun to watch and connected to users’ preferences and interests. We pushed the limits of web app performance by incorporating mobile app best practices into the user experience and interaction.
Using the latest technologies, including HTML5, CSS3 as well as background page loading, we were able to engage with users via intelligent rich push notifications even when the user isn’t using the app.
Using shading, gradient overlays and shadows, we adapted the iconic 60 MINUTES stopwatch for a new digital environment.