Broadway.com tapped Fi to produce an iPad application that puts the best of Broadway right at your fingertips. Our mission was to create a
one-stop-shop for the latest buzz, information, pictures, and a seamless interface for snagging seats to any live performance.
The concept revolved around taking the best of Broadway.com, refining it for the iPad platform, and presenting an effortless touchscreen experience that puts users in the driver's seat.
Before jumping into design, we carefully map out all of the content, and define two critical components: Wireframes and Site Map. The driving principles for this project revolved around a smooth browsing and purchase experience, so we focused tightly on the artful meshing of content and commerce.
Simple is always better, so the designs for the Broadway.com iPad app absorbed the look and feel of the Broadway.com brand, then refined and extended it to carry through a clean, sophisticated visual experience. Within the iPad environment, the design allows the rich content offering to really shine through and create a visual personality all its own.
We've become so well known for our HTML5, it's worth mentioning our strong and growing mobile development teams, with developers fluent in several mobile platforms. Written for iOS in native Objective-C this application makes use of the very latest features in iOS 5. The Broadway.com app leverages the latest in iOS memory management techniques, and relies on intuitive natural gesture-and-tap navigation. It's also worth noting that Broadway.com and Fi share a love of the Django web framework, and this app neatly ties into Broadway.com's robust CMS that provides freshly-flowing content across multiple platforms.
Building an app like this takes teamwork, especially when we have people collaborating in three offices, New York, Stockholm, and Salt Lake City. At Fi we use video chat, screen sharing, daily meetings,
and Basecamp to stay on the same page and work together. Having an 8 hour difference can be advantageous, it means we can work 17 hour days without anyone having to stay late!
Here at Fi we're very excited about this recent addition to our mobile portfolio. We’ve offered up a fun and informational
digital experience that allows for smooth content browsing and simple ticket purchase...
Now on with the show!
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