The concept revolved around taking the best of Broadway.com, refining it for the iPad platform, and presenting an effortless touchscreen experience that puts users in the driver's seat.

Before jumping into design, we carefully map out all of the content, and define two critical components: Wireframes and Site Map. The driving principles for this project revolved around a smooth browsing and purchase experience, so we focused tightly on the artful meshing of content and commerce.

We've become so well known for our HTML5, it's worth mentioning our strong and growing mobile development teams, with developers fluent in several mobile platforms. Written for iOS in native Objective-C this application makes use of the very latest features in iOS 5. The Broadway.com app leverages the latest in iOS memory management techniques, and relies on intuitive natural gesture-and-tap navigation. It's also worth noting that Broadway.com and Fi share a love of the Django web framework, and this app neatly ties into Broadway.com's robust CMS that provides freshly-flowing content across multiple platforms.