... I remember several times traveling from Stockholm to New York, being in that long US customs queue, eagerly awaiting to get home, but slightly nervous I might get a customs officer having a bad day. You know the process, you give in your passport and that awful green form which is already a usability nightmare, and the officer hasn’t even looked up and yet he asks, “What are you doing here? What is your occupation?”

I typically would answer, “I make websites.” Head down and still writing away, he asks, “What is the name of your company?” I pause because I know what the reaction is going to be. “Fantasy Interactive”, I mutter. Slowly the head creeps up and we make eye contact for the first time. “Fantasy what? I bet I can guess what kind of websites you make ...” he or she will say with a huge grin or disgusted look.

Fi has matured as a company and we have come to realize our name must reflect the firm we have become.

Our sites used to reach out, grab the user, shake them vigorously and scream, “Made by Fantasy Interactive!” Fi was notorious for developing everything and anything in Flash, Today in Fi, you will only find Flash in places it needs to be and fits. Looking back over the past nine years, the average website has matured substantially. Choosing the correct technology is imperative for a company’s goals. For example, Fi is looking forward to releasing some html and Ajax-based applications and portals this year, alongside boundary-pushing Flash-based Micro-sites.

Take a look around, let us know what you think; we love hearing your feedback.

Thank you for the overwhelming feedback and interest in Fi’s work over the past 9 years. We feel great today!

David Hugh Martin
CEO & Founder
Fi